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Press Release Category Business - E-Commerce - Digital River, Inc. Release Date: June 16, 2004

Digital River Launches E-Commerce Operations for Jolby


By Digital River, Inc.
June 16, 2004
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Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing , today announced that it signed an e-commerce agreement with Jolby, LLC, a manufacturer, importer and wholesaler of fine jewelry. Based on the agreement, Digital River built and recently launched Jolby's online store, located at www.jolby.com, to support the direct marketing and sales of Jolby's jewelry line to its consumers. The new site debuts as Jolby's first online initiative. Digital River not only hosts the specialty site, but also provides order management, 24x7 customer service, e-marketing and fraud prevention screening.

PR9.NET June 16, 2004 - "Digital River has built an industry reputation as an expert in helping companies build, manage and grow online businesses," said David Alampi, Digital River's vice president of marketing. "We have established a world-class e-commerce platform and developed the intellectual capital needed to successfully launch and support a 24x7 online channel. Because we have been doing this for ten years for tens of thousands of companies, our clients can count on us to know what does and does not work. We can save them the time, resources and expense of learning by trial-and-error and offer a fine-tuned model for buying and selling online."

Jolby's new site offers its customers 24x7 direct access to a line of jewelry items, including rings, earrings, pendants, bracelets and necklaces. The jewelry is available in yellow and white gold with pearls, gemstones and diamond accents.

"By partnering with Digital River, we were able to significantly minimize the upfront costs and risks involved in launching an e-commerce operation for the first time while at the same time providing our customers a world-class platform and a superior online experience," said Jim Topper, Jolby's general manager. "We found the economic and service advantages of outsourcing versus developing an in-house system to be convincing and compelling both from a customer and corporate point-of-view. With a successful track record based on 28 years of manufacturing and distribution experience, we are looking forward to working with Digital River to extend our business by building direct relationships with our customers and growing our online operation."


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Digital River Launches E-Commerce Operations for Jolby


Contact Information of Digital River, Inc. Contact Information of Digital River, Inc.
Phone 952.646.55811
Website http://www.digitalriver.com
E-Mail E-mail Address Protected
Address Digital River, Inc.
Corporate Headquarters
9625 West 76th Street, Suite 150
Eden Prairie, MN 55344

About Jolby

Jolby's founders have been in the fine jewelry business for over 28 years. Jolby has been involved in the manufacture and distribution of jewelry at the wholesale level and is now offering its products directly to the consumer through its new partnership with Digital River. Jolby is directly involved with pearl farms and factories throughout Asia and the United States.

About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.

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