WOW Sight & Sound's New Owners Engage Branding Expert for New Website Launch
After the surprise close of WOW Sight & Sound retail stores, the businesses rebirth is expected on the 1st June as the website and online entertainment superstore was purchased by new owners G & M Direct 2 U Pty Ltd.
PR9.NET May 22, 2012 - WOW Sight & Sound's new owners engaged business branding company Jump the Q to assist launch their new Online Entertainment Superstore 1wow.com.au this week.
Jump the Q's latest client is not unheard of however. All eyes were on consumer electronics giant, WOW Sight & Sound recently when it announced it had gone into receivership. Forecasting that all of its 'bricks and mortar' retail stores and operations would be closing from March, 2012.
Branding expert and CEO of Jump the Q, Rachel Quilty has been engaged by the new owners of WOW Sight & Sound and its new online Entertainment Superstore, G & M Direct 2 U Pty Ltd to assist launch the website and announce the new ownership of WOW.
"WOW Sight & Sound had a great reputation and Queenslanders' particularly loved WOW as they sponsored the Bronco's for several years and established stores in many regional areas throughout Queensland." Rachel Quilty said.
Rachel Quilty is also an author and international speaker on the importance of branding and how branding is vital to your businesses bottom lines. Jump the Q has an office in both Brisbane and Las Vegas in the US.
Ms Sharon Williams, Company Spokesperson for Wow Sight & Sound said that "Rachel Quilty from Jump the Q was engaged when we recognised that the existing WOW brand may require re-positioning as we now focussed the business entirely online. As well as re-establishing the solid brand reputation that had lead to an army of loyal WOW customers transitioning to the online entertainment superstore just prior to WOW closing its doors."
Ms Quilty said, "I was really pleased when the online entertainment superstore identified their absolute priority was ensuring previous WOW customers were nurtured when WOW was re-launched from first of June. While the new owners were unable to help former retail clients, they could ensure the online customer service WOW provided in the future was exceptional."
Ms Quilty said, "Jump the Q was committed to helping WOW establish its online presence as an exciting online Entertainment Superstore and re-build its former good reputation."
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About Jump the Q
Rachel Quilty is a Personal Branding Strategist. She is also known as the “Authority” on Personal Branding within Australia.
Rachel is the owner and CEO of Jump the Q, a Personal Brand consulting firm with offices in Brisbane in Australia as well as in Las Vegas, in the USA.
Rachel is also the Author of the book, 'Brand Yourself: How to design, build and position your personal brand' now listed on Amazon.
Rachel specialises in personal branding and strategic image management to leverage your professional profile to become the recognised leader within your industry.
Rachel regularly speaks at seminars, conferences and workshops on personal branding, professional image and developing your signature brand.
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