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Press Release Category Business - Associations - immediate future Limited Release Date: October 11, 2005

Publishers' blogs and podcasts steal show at AOP Online Publishing Awards 2005


By immediate future Limited
October 11, 2005
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BBC and Emap dominate Awards by appealing to iPod generation


PR9.NET October 11, 2005 - Winners at this year's AOP Online Publishing Awards embrace blogging, podcasting and live streaming. Traditional media giants The BBC and Emap were recognised for successfully tapping into the iPod generation's thirst for innovative ways of receiving and interacting with quality, branded content. Emap received Awards for its Q4Music.com/blog and WhatsOn.com website, while The BBC's radio download trial was rewarded for providing listeners with a variety of programming via MP3s and podcasts.

Last Friday's (7/10/2005) awards ceremony, attended by around 650 guests at the London Hilton, Park Lane, was dominated by Emap, winning three AOP Awards. Hot on Emap's heels were The BBC, The Guardian, and Reed Business Information, each of whom collected two Awards.

Emap's successful evening began with WhatsOn.com winning the AOP Award for Launch of 2005. The site offers live streams for Emap radio stations such as Kerrang and Kiss and, since its launch in June 2005, already boasts 1.2 million users. The judges' verdict: "The site offers creative, relevant and easy-to-use material for the iPod generation." Emap's Q4Music.com/blog also took the AOP honour for Innovation 2005. The judges were especially taken with the Q Glastonbury Blog, which provided a personal and colourful record of the festival's happenings, whilst Emap Automotive's Parkers Online sales team won the Online Advertising Sales Team 2005 prize.

The BBC's radio download trial was given the AOP Award for use of a New Digital Platform. Judges said: "The BBC is setting the agenda of technological development and ensuring that radio remains relevant in a digital age." As the first UK broadcaster to embrace podcasting in autumn 2004, it now offers a wide variety of programmes as MP3s and podcasts. Judges cited impressive use of content and analysis for the increase in user participation, which saw BBC.co.uk win the Website 2005 Award (consumer), with unique viewers rising from 10 million per month in July 2004 to 25 million per month in July 2005.

Guardian Newspapers gained the AOP Online Publisher 2005 Award (consumer) for Guardian.co.uk, with judges praising the publisher's "innovation and ability to develop new revenue streams." It also won the Award for Editorial team of 2005 (consumer) for its sporting websites Guardian.co.uk/football and Guardian.co.uk/sport. Judges described the editorial as incisive, setting the benchmark for quality.

The AOP Chairman's Award presented by AOP Chairman and Haymarket MD Bill Murray, went to Channel 4. Murray said: "Channel 4's energy, imagination and enthusiasm enable it to reach and inspire a whole new audience that wants to interact with content through a number of different formats. By embracing new technology, Channel 4 is able to spread these content opportunities across a multitude of channels, providing a great example of cross-media thinking. This has resulted in some truly innovative content, specifically created and adapted for the medium, delivered for more than five million users per month."

Reed Business Information gained the award for AOP Online Publisher 2005 (business), for the second year running, impressing the judges with its portfolio of sites demonstrating both varied content and technological innovation. It was also acclaimed in the AOP Commercial Partnership Award, for collaboration between ICISLOR.com and WRAP.org.uk/mpr.

Dennis Interactive's MaximMag.co.uk won the AOP Award for a Cross-media Project, impressing the judges with its ability to use online to communicate brand values outside its core readership, besides creating profitable extensions to the brand. Centaur's TheLawyer.com picked up the Website 2005 (business) Award after showing impressive revenue growth of 28 per cent year-on-year. TSL Education won the Editorial Team 2005 (business) Award with its TES.co.uk site, covering primary, secondary and further education, also using blogs to enhance its relationship with consumers. Finally, the National Theatre's StageWork.org.uk claimed the Design 2005 Award for a website that allows users to go behind the scenes of some of the UK's leading theatre productions.

The list of winners can be viewed at: www.ukaop.org.uk/awards.
Further information on the conference and awards, and on AOP, can be found at www.ukaop.org.uk.


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Publishers' blogs and podcasts steal show at AOP Online Publishing Awards 2005


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About immediate future Limited

immediate future Ltd is an independent public relations (PR) and communications consultancy, specialising in media, creative and digital industries. The team is highly experienced in both corporate and business-to-business PR. We have a proven track record with clients ranging from public and private companies, to 'not for profit' organisations.

The company is founded on three core principles: in- depth industry knowledge, professional standards and accountability. We use these foundations to deliver a holistic approach to reputation management with proactive and creative PR strategies, trusted on- and off-line media relations, and a vast array of PR tactics. The result is high-quality public relations that makes our clients’ lives easier and brings real business benefit.



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