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News for August 25, 2004
- Pay Per Click Fraud puts Online Advertisers at Risk
As the price for online "pay-per-click" internet advertising has increased, website operators are becoming alarmed about "Click Fraud." According to Indianapolis based Internet marketing firm e-Practical Solutions www.e-psinc.com, click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, MarketBanker and Yahoo's Overture division. A fraudulent website is set up that participates in programs like Google's AdSense program. Unlike legitimate websites that attract human visitors to the site, fraudsters use software "bots" or boiler-rooms of low wage employees to generate clicks on ads, and then collect commission from pay-per-click programs. - e-Practical Solutions, Inc.
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