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News for June 24, 2004
- Commission Junction Introduces New Model for Online Advertising
ValueClick, Inc.'s (Nasdaq:VCLK) Commission Junction subsidiary, a provider of advanced online performance-based marketing solutions, today unveiled a new model of online advertising in which an ad's placement is entirely dependent on objective measures of the performance of the ad. Called CJ Evolution, the solution uses optimization technology that selectively rewards top-performing text ads with increased exposure while reducing the rotation of ads with lower performance. CJ Evolution joins a suite of performance-based online marketing solutions from Commission Junction that includes search and affiliate marketing and extends ValueClick's leading position in providing the widest array of solutions for its customers. - ValueClick, Inc.
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